Book cover: University, Maybe? — A Strategic Guide for Students and Parents to Degrees, Alternatives, Careers and an AI-Shaped Future

The decision before the application.

The biggest decision you shouldn’t make on autopilot.

University, Maybe?

An evidence-led guide for students and parents deciding whether to go, what to study and how to choose deliberately in an AI-shaped world.

By Paul D. Sweeney

  • Paperback £13.99
  • Kindle £7.99
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What this book will help you do

Most university guides help you choose a university. This book helps you decide whether university is the right choice in the first place.

This is not an argument against university. It is an argument for choosing it deliberately. The book asks whether to go at all, what you are buying if you do, and how to choose well in an AI-shaped world.

You don’t need a plan for your whole life. You need a better way to decide what comes next.
  • Decide whether university is the right route—or merely the default.
  • Compare cost, alternatives, employability and AI exposure.
  • Choose courses and universities using evidence rather than reputation alone.

Explore the book

Four questions the book works through

  1. 01

    Should you go?

  2. 02

    What are you buying?

  3. 03

    What changes with AI?

  4. 04

    What if you are wrong?

The position

Not anti-university. Anti-autopilot.

University can be the right choice. So can an apprenticeship, work, travel or starting a business. The point is to compare the routes deliberately, using evidence—and give students and parents a shared way to decide without the parent taking over.

The author

Paul D. Sweeney

  • First-hand experience of leaving the wrong degree
  • Parent who has been through the decision twice
  • Executive MBA from London Business School
  • Former Chief Strategy Officer at Unite Group plc, the UK's largest student accommodation provider
  • Now advises multiple universities on strategy

Not sure where to begin?

Start with ten questions that reveal what you know, what you are assuming and what you still need to investigate.

Already have the book? Unlock reader resources

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